What Commercials Are You Watching?

So, has this ever happened to you? It’s a tuesday night, and you’re settled in on your couch fast forwarding through the commercials on your Tivo, when something unexpected flys through your field of vision at super speed. Whoaaa you say… Bid-dip… Bid-dip… and low and behold you are actually rewinding to see that commercial. Worse yet is when, like me, you rewind to a commercial just for the song thats playing in the background (more on that in a future post).

Well, a big change has occured. Nielsen in conjunction with DVR systems like Tivo, is now rating the commercials as well as television programs. The fact is, this could be fantastic news. We may see an onslought of quality commercials coming our way that actually entertain. The worrysome bit is that we may see more “oddvertising” as well. Crap that is just too funky to pass by without investigating. Only time will tell, but I have my fingers crossed.

[Via: New York Times]


~ by David on October 8, 2007.

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